The phrase describes a promotional offer commonly used by veterinary practices to attract new clients. It typically means that the initial physical examination of a pet is provided without charge to the pet owner. For example, a veterinary clinic may advertise “New clients receive a complimentary wellness check during their first visit.”
This incentive serves to reduce the financial barrier for pet owners seeking initial veterinary care. It encourages proactive healthcare for animals by making it easier for owners to establish a relationship with a veterinarian and address potential health concerns early. The origin of this marketing strategy lies in the competitive landscape of the veterinary services industry, where practices seek ways to differentiate themselves and build a client base.
