The promotional period offered by the Blue Water Grill, characterized by reduced prices on select food and beverage items, is a strategic business practice. This timeframe typically occurs during the early evening or late afternoon. An example includes discounted appetizers and drink specials available between 4:00 PM and 6:00 PM on weekdays.
This strategic offering enhances customer traffic during typically slower business hours, increasing overall revenue. Historically, establishments have utilized this model to attract a diverse clientele, including professionals seeking after-work relaxation and individuals looking for affordable dining options. The practice can also foster a positive brand image and cultivate customer loyalty.