The annual event held in Long Beach, California, showcases the newest models and innovations in the motorcycle industry. It is a gathering that features manufacturers, aftermarket parts suppliers, and motorcycle enthusiasts, providing a platform for product demonstrations, sales, and networking.
The significance of this exhibition lies in its ability to stimulate the motorcycle market, provide consumers with direct access to emerging technologies, and foster community among riders. Its history reveals a consistently evolving event that adapts to trends and continuously enhances the attendee experience.