The practice of receiving complimentary electronic cigarette products via postal services represents a marketing strategy employed by manufacturers and retailers within the vaping industry. These promotional offers, often including e-liquids and disposable devices, are distributed directly to consumers through the mail, intending to generate interest in specific brands or product lines. For instance, a company might send a nicotine-free e-liquid sample to a registered customer to encourage future purchases of that flavor or related items.
This distribution method holds significance for the vaping industry by providing a direct channel to reach potential customers, circumventing traditional advertising limitations. The perceived value of a tangible product sample can increase brand awareness and influence purchasing decisions more effectively than digital advertisements alone. Historically, such practices have been used in various consumer product sectors to introduce new items to the market and foster brand loyalty through direct consumer engagement and experience.
