The annual event in Watertown, South Dakota, scheduled for 2024, focuses on the display and appreciation of automobiles. This gathering showcases a range of vehicles, from classic models to contemporary designs, attracting enthusiasts and community members alike.
Such events contribute significantly to local economies by drawing visitors and supporting area businesses. They also provide a platform for sharing automotive knowledge, fostering a sense of community among participants, and celebrating the history and artistry of vehicle design. These shows often raise funds for local charities, further benefiting the region.